Data Tracking Policy
Clear information about how we track and store website activity on meridexavora.com
Current Status
Cookies Accepted
What Are Tracking Technologies?
When you visit our website, small text files get placed on your device. These help us remember your preferences and understand how people use our platform. Think of them as digital sticky notes that help the site work better for you.
We use several tracking methods beyond standard cookies. Some collect anonymous statistics about page views. Others remember your language choice or whether you've accepted this policy. And yes, a few help us show relevant content based on your interests.
Most websites do this now. It's become standard practice because it genuinely improves the experience. Without these tools, we'd have no idea which parts of our startup guidance actually help people or which resources get ignored.
How We Track Activity on meridexavora
Essential Functions
These keep the site running properly. They handle things like remembering you're logged in between pages, maintaining your session, and storing security tokens. Without them, basic features wouldn't work. We can't turn these off because they're necessary for the platform to function.
Preference Storage
These remember choices you make. Language preference, font size adjustments, whether you prefer light or dark mode. They make return visits smoother because we don't ask you the same questions repeatedly. Most people find these helpful rather than intrusive.
Usage Statistics
We track which pages get visited, how long people stay, and where they click. This information stays anonymous. We use it to understand what content works and what doesn't. If everyone leaves a particular resource after 10 seconds, we know we need to improve it.
Marketing Tracking
These help us show you relevant content about our programmes. They track whether you've visited before and what topics you've looked at. If you've been reading about funding options, we might show you information about our upcoming funding workshops. You can reject these using the button above.
About Essential Storage
Some tracking can't be disabled because the website literally won't work without it. These are the things we need to keep running:
- Session management so you don't get logged out every time you click a link
- Security tokens that prevent unauthorized access to your account
- Load balancing that distributes traffic across our servers
- Form data that remembers what you've typed if you navigate away
- Policy acceptance records so we don't show you the same banner repeatedly
UK data protection law allows these because they're strictly necessary for providing the service you've requested. They don't track you across other websites or build advertising profiles.
How Tracking Improves Your Experience
Here's a practical example. Last year we noticed through analytics that most people abandoned our business plan template halfway through section three. We investigated and found that section was confusing and too technical. After simplifying it, completion rates doubled.
Another case: preference cookies let us remember that you're interested in technology startups rather than food businesses. When you return, we can prioritize showing you relevant case studies and resources instead of making you filter through everything.
Marketing tracking helps us understand which of our articles actually help people. If you read our funding guide, spent time on it, and then came back later to our programme page, that tells us the content was valuable. We can create more like it.
Without this data, we'd be guessing. We'd have no way to know if our content helps aspiring founders or just takes up space on the internet. The tracking gives us feedback that makes the whole platform more useful.
Managing Your Tracking Preferences
You can control tracking through your browser settings. Most browsers let you block all cookies, allow only certain types, or delete existing ones. Here's how it generally works:
- Open your browser settings or preferences menu
- Look for privacy, security, or cookie sections
- Choose your preference level from the available options
- Apply the changes and restart your browser if needed
Keep in mind that blocking all cookies might break some website features. You'll likely need to log in more frequently, and sites won't remember your preferences. It's a trade-off between privacy and convenience.
Most modern browsers also have private or incognito modes. These don't save cookies after you close the window. They're useful if you're using a shared computer or just want to browse without leaving traces.
Data Retention and Control
Different tracking data gets stored for different lengths of time. Session cookies disappear when you close your browser. Preference cookies might stick around for a year so we remember your settings. Analytics data gets anonymized after six months.
Marketing tracking typically expires after 90 days unless you interact with our site again. We're not interested in tracking you indefinitely. We just want to understand recent behaviour patterns that help us improve our offerings.
You can request deletion of your data at any time by contacting us. We'll remove everything except essential records we're legally required to keep for accounting or safety purposes. The process usually takes about a week to complete fully.
We review and update this policy regularly as technology changes and new regulations come into effect. The last update was in February 2025. If we make significant changes, we'll notify active users through email and a site banner.
Questions About Our Tracking?
If something here isn't clear, or you want specific information about what data we've collected about you, get in touch. We're based at West Derby Community Centre, 13 Hayman's Grn, Liverpool L12 7JG, United Kingdom.
Email us at info@meridexavora.com or ring +442073368917 during business hours. We aim to respond to data requests within five working days.
Last updated: February 2025